#10 The Otter Group
#9 English Cut
#8 Sunbelt Software
#7 GM Fast Lane
#6 Adobe Software
#5 Ask.com
#4 Tom Peters
#3 Yahoo! Search
#2 O’Reilly Radar
#1 Google
While using what is shown here according to, Marketing Nirvana’s Top Ten Corporate Blog Rankings, as the #1 Corporate Blog Site. Since this was my first choice to find the answer to my question, I can only agree with the list Marketing Nirvana has accumulated. The simplicity of groups such as: The Otter Group, GM Fast Lane, Ask.com, and Yahoo! Search is on the top ten because of the easy maneuverability through the site along with an effortless readability. The other sites have exceptional content that is up-to-date with the technology changes in the world today. There is a great deal of information that is beneficial to any concerns or curiosities technology has in your mind.
"Marketing Nirvana's Top Ten Corporate Blog Rankings," Google, July 2006, http://mariosundar.wordpress.com/2006/07/16/top-10-corporate-blogs-technorati-powered/ (accessed October 18,2009)
At least three of these companies were included in my top ten blog sites. Each of the companies that you have chosen have great readability. Which is very important to anyone that is following that company. Another point that you toched on briefly was that these companies provide up-to-date technology. I would add, that even updating your blog frequently is of great importance. Keeping people informed on the most recent happenings of your company is one of the best ways to gain more readers. These companies are great examples to follow when coming up with a corporate blog.
ReplyDeleteIt is very interesting how each company can take the same idea, in this case a corporate blog, and take it in a completely different direction. Depending on what kinds of goods or services a company offers will definitely push how that company's blog develops, and what exactly the blog is going to accomplish.
ReplyDeleteSome companies have blogs where anybody within the company can post and comment, while others have four or five people who run the topics on the blog. Personally I prefer the open blogs, if only because of the fact that the more people that get involved in a process the more likely you are to get fresh and great ideas.